Brochures

Improving your bottom line is the aim of our professional copywriters. We are experts in drafting strategic communications to help you increase sales.

Your brochure will:

• Engage your target market: our copy writers become fully conversant with your product or service, your market and your objectives before putting pen to paper.
• Advance every selling point by expounding the benefits of your product.
• Talk to your specific market in their appropriate language. Our copywriters think about and visualise your prospects, their needs, wants and interests before and while writing.
• Have headlines that make promises and emphasise your product’s key advantages. Our copywriters’ headlines will capture your prospect’s attention, generate interest and encourage them to read further.
• Consist of copy that is logical and clear in its expression and flow.

Contact us now so we can help you grow your business through our comprehensive communications expertise.

Newsletters

Your newsletter – be it in electronic or printed format – can be a most effective way to not only communicate to your customers, but also increase sales. It can be a marketing tool (promoting your brand) as well as a profit centre (paid subscription fees and/or selling your products).

Knowing your readers (customers and prospects) and clarifying your objectives or your reasons for publishing a newsletter, will help you when choosing which format to publish in.

Other decisions include:

• The frequency of the newsletter’s publication
• A name for your newsletter
• Your budget
• How to promote the newsletter and how to get subscribers
• Which articles to write (your news list for each edition)
• Who will be your copywriter

All of these decisions can be addressed in consultation with Maverick Mav’s strategic communication consultant. And when it comes to copywriting, you’ll find our service professional, and our copy clear, easy to read and relevant to your target market.

You can only benefit by tapping into our many years’ experience in journalism and promoting clients and their products through newsletters and other marketing communications tools.
Contact us now so we can help you grow your business through our comprehensive communication expertise.

Direct mail packages and sales letters

In using us to generate copy for your direct marketing campaign, you will have:

• Professional help in answering seven key questions used to analyse your market
• Help to identify your unique selling proposition
• A message that offers benefits to your reader
• Professionals who know how to implement the rules of effective copywriting to best effect:
• How to grab your prospect’s attention
• Hold their  interest
• Arouse desire for your product
• Gain their conviction that you can make good on your promises
• Get them to take immediate action

Contact us now so we can help you grow your business through our comprehensive communication expertise.

Editing/proof reading

Whether you or someone else has written your brochure, newsletter or direct mail copy, it is always wise to have it copy edited and proof read by a professional.

Often, it takes an independent eye to pick up a range of problems in a body of copy, whether it is something small like a spelling mistake or missing word, or something significant like an ambiguous promise or strategic blunder.

Your copy will be edited by professionals who’ve had years of experience in newspapers and advertising agencies.

Contact us now so we can help you grow your business through our comprehensive communication expertise.

Press releases

Press releases must be of interest to the readers of the media you are sending it to. Whether you’re targeting online or traditional media, you must write your press release with that medium’s target market in mind.

Topics can include:

• Advice from your area of expertise
• Why your business is unique or unusual
• Any current trends you may have discovered in your industry

Copywriting for press releases should not be unwieldy. Use short words and sentences. Do a spell check before you send out the release. Make sure you provide your contact details should the publication want to contact you.

At Maverick Mav, your press release will be written by professional journalists, who keep in mind the market your release is aimed at and which media will be targeted.

Contact us now so we can help you present your business in the best possible light.

Sales presentations are supposed to sell

A well-thought through sales presentation that is structured, concise and well written is a powerful tool which can make or break make the sale.

As with all your marketing communications, you need to know your prospect, what they need, what they expect and how you can answer in all these requirements, when you plan your sales presentation. So, the more time you take in planning the sales presentation, the less time you will have to spend on actually putting it together.

A powerful sales presentation include:

• A thank you for the invitation to present
• A quick introduction to you, your company and its relevant products and services
• Summary of your proposal
• Demonstration that you understand the client and their needs
• How your company can fulfil these needs and the advantages of contracting you
• Conclusion and recap

At Maverick Mav we will consult with you on the specific issues relating to your business, your prospect and the presentation before we put pen to paper. You will benefit from our extensive sales presentation and proposal writing experience and turn presentations into sales. Contact us today.