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Your Brochure or Flyer design should be conceptualised and produced with your company’s strategic objectives, target market and corporate image in mind. Your Brochure design company should also have the skills and experience to synergise the content and design with your online presence.
Enticing your target market
Your target market should be enticed to pick up, read and act on your business brochure. This means:
- The copy is written from their point of view,
- The design and layout of the brochure or flyer is done in the style that appeals to them, and;
- Your market personally relates to the illustrations and photographs used in the brochure design
These principles need to be followed irrespective of your strategy to use either a brochure, catalogue or flyer design of any shape or size.
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Communicating with you
In order to produce the best possible product, we will communicate with you via email and telephone, or face to face (if you have hired us to develop your marketing communication strategy). Our aim prior to starting work on your brochure design is to understand and review:
- The key business drivers of your company
- The same of the dark side (competition!)
- The services and products you want to describe or introduce
- What you are trying to achieve from your business brochure
In consultation with you we will suggest the formats, layout, size & style, which would be best suited for your business brochure or specific sales or marketing brochure to support those special campaigns. This could include.
- An A4 brochure consisting of one or more pages
- DL-size for easy mailing and exhibition
- A brochure incorporating a file/folder
- A presentation folder design to hold your handouts at exhibitions or in meetings with your clients
- Die-cut brochure design
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Planning, designing & production process
How we take your brochure design further:
- Initial discussion with our marketing and communication specialist.
- Internal review & brainstorming of your requirements by our team consisting of professional brochure designer, content creator and online marketing specialist (if hired)
- Finalising the strategy, slant & mind map
- Based on the above, designing the creative look of your brochure or flyer and presenting that for your approval
- Creating & positioning Blurbs for maximum impact (if hired for copywriting )
- Acquiring the perfect royalty free stock photographs or have them taken by a professional photographer
- Finalising the graphic design and layout and presenting that for your approval
- You signing off on the final proof
- We send you the print-ready file of your final brochure design OR
- We arrange to print the brochure on your behalf and send you the final product
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Contact us today to let your business or sales brochure be as effective as it should be.
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